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# Bitcoin primed for a $100k run, Bloomberg’s Senior Strategist says
- URL: https://btcpeers.com/bitcoin-primed-for-a-100k-run-bloombergs-senior-strategist-says-2/
- Published: 2021-08-09T12:32:35.000Z
- Updated: 2023-09-24T15:44:14.000Z
- Author: John Williams
- Tags: News, #saudu, #Import 2025-12-27 14:07

According to Bloomberg strategist Mike McGlone, Bitcoin could reach $100k before the end of the year.

McGlone aired his views in Bloomberg’s August [crypto](https://btcpeers.com/what-is-the-best-cryptocurrency-to-invest-in/) outlook, noting that “*this year is primed for Bitcoin to take the next step in its price-discovery stage and we see a refreshed bull market.”*

Since Bitcoin began crashing in the aftermath of China’s clampdown on crypto mining and trading activities, the flagship digital asset has managed to hold onto the $30,000 price level. However, on July 21, it fell below the benchmark to $29,380 but quickly reclaimed $30,000 on the same day.

McGlone objectively agrees that Bitcoin has established $30,000 as its base price and could easily move from this point upward. He wrote:

> Bitcoin appears to have built a base around $30,000 that’s akin to $4,000 at the start of 2019, and we see performance parallels that could get the benchmark crypto back on track toward $100,000.

Meanwhile, the demand for Bitcoin appears to be on the rise, signaling an end to the bear market. As of press time, the leading crypto was exchanging hands at over $45,000, with Bitcoin sitting on a weekly gain of over 16%.