Advertisements on Reddit and LinkedIn will generate better traffic than those on Instagram and Facebook. It's also fairly easy to set up.22.
You'll need to have an active thread on https://bitcointalk.org
as the more meaningful discussions you have there, the better. These threads are needed not just to convey information about the project to the community, but also to show investors how interested the audience is in the project.23.
On Twitter, there is a very useful and talkative audience - venture capital investors, directors of technology companies, and others. In addition to actively managing your channel, it is useful to include advertising layouts - they are organically built-in, and their advertising is easy on the eyes. It is also a good idea to promote your own publications in order to increase coverage.24.
Create a page for your project at https://en.bitcoinwiki.org/
Publication on this site will raise your rating on one of the largest ICO tracker, and that's just another way to spread word about your project for free.25.
It is not enough to just create a page on a social network and sometimes publish something. You need to regularly publish news about your project on all the social networks, as well as links to other people's publications about you, and discussions.26.
And do not ignore all the comments from your subscribers. Social networks should be supervised and monitored by community managers. Ideally, you will need to hire not just one or two, but a whole team of specialists.27.
Prepare for the reality that your subscribers will be contacted constantly by scammers on your behalf, and teach your community managers to be able to identify and quickly stop the activities of scammers. Constantly remind your subscribers that they may be contacted by scammers.28.
Telegram: This is the optimal channel for communicating to an audience. It is safe and convenient. ICO projects often create a channel for the publication of news and a chatroom for direct communication with the audience.29.
It is very useful to listen to the questions and comments in a Telegram chat: this is precisely the feedback you will need to help identify problems in your communication and related to technical documents.