Australian Investors Gain Access to 240 Cryptocurrencies Through Webull Platform Launch
According to Cointelegraph, the Australian division of trading platform Webull launched cryptocurrency services on Wednesday, offering 240 digital assets to local investors. The launch occurred just days after the company relaunched crypto trading in the United States on Monday, following a two-year absence from the American market.
Webull Australia announced the new crypto offering will operate through a partnership with Coinbase Prime. The service provides Australian customers access to popular cryptocurrencies including Bitcoin, Ethereum, and hundreds of additional digital tokens. Rob Talevski, CEO of Webull Securities Australia, stated the cryptocurrency addition represents the next phase of the company's mission to provide Australian investors with trading freedom.
The timing coincides with Webull's broader global expansion strategy. CEO Anthony Denier told Bloomberg that removing crypto services from the US platform in 2023 was not what customers wanted, describing the return as natural given client expectations.
Strategic Expansion Addresses Growing Market Demand
Webull's Australian market entry comes during a period when crypto adoption has reached new highs. AINvest reports that approximately 32% of Australians currently own cryptocurrency, marking a significant increase from 28% in 2024. The platform's expansion strategy targets the growing retail investor base that seeks integrated trading solutions.
The company previously tested its crypto reintegration approach in Brazil, where it achieved a 12% adoption rate among 26 million users. This success provided confidence for the US and Australian launches. We recently reported that institutional crypto adoption has accelerated globally, with major asset management firms launching dedicated cryptocurrency investment vehicles for traditional and institutional investors throughout 2025.
Webull's consolidated approach addresses investor preferences for unified portfolio management. The platform combines stocks, options, and cryptocurrency trading in a single interface, eliminating the need for multiple applications. This hybrid model aligns with current market trends where investors increasingly view crypto as an essential component of diversified investment strategies.
Regulatory Environment Creates Opportunities for Platform Growth
The Australian cryptocurrency market presents both opportunities and challenges for new entrants. SmartCompany reports that Australia unveiled new crypto regulations in March 2025, requiring major platforms to obtain Australian Financial Services Licences while exempting smaller firms not involved in financial services.
These regulatory developments coincide with industry concerns about Australia falling behind global markets. Local crypto industry leaders recently called on the government to prioritize digital asset legislation to prevent further delays in regulatory clarity. The new framework requires cryptocurrency exchanges to meet financial services standards similar to traditional banking institutions.
Webull's entry occurs as the regulatory landscape becomes more defined. Decrypt notes that Australian authorities are addressing debanking issues, where traditional financial institutions restrict services to crypto firms. The new licensing regime aims to improve risk management and transparency, potentially reducing debanking instances.
The global context also supports expansion timing. Webull's financial position remains strong with $1.18 billion in liquidity and projected 2025 revenue of $417.4 million. The company's alignment with pro-crypto regulatory environments in multiple jurisdictions positions it to capture market share as digital assets continue mainstream adoption across different regions.
