China-Linked Consumer Brand Initiates Strategic Bitcoin Reserve With 100 BTC Purchase
DDC Enterprise, also known as DayDayCook, a US consumer brand with Hong Kong roots and operations in mainland China, announced a Bitcoin reserve strategy in a shareholder letter on May 15. The company has acquired 100 BTC for approximately $10.4 million and plans to accumulate 5,000 BTC in the next 36 months, with a target of 500 BTC by the end of 2025. According to Cointelegraph, this announcement followed the firm's report of a 33% revenue increase in 2024, with total revenue reaching 273.3 million Chinese yuan ($37.4 million).
CEO Norma Chu stated, "We are embarking on a pioneering initiative to position DDC at the forefront of digital asset innovation with laser-focused execution on Bitcoin accumulation." The move makes DDC one of the first companies in its sector to embrace Bitcoin as a reserve asset, according to Bitcoin Magazine. This decision follows an earlier announcement from March 18 when the company first revealed intentions to adopt a Bitcoin reserve strategy.
Corporate Bitcoin Reserves Gain Momentum Globally
DDC's Bitcoin accumulation strategy aligns with a growing global trend of corporations adopting Bitcoin as a strategic reserve asset. PYMNTS reports that companies are increasingly viewing Bitcoin as a long-term store of value for corporate treasuries, with some pioneering firms leading the way.
Strategy (formerly MicroStrategy) has been at the forefront of this movement, having accumulated over 500,000 BTC by 2025 through various financing methods including convertible bonds and equity raises. In January 2025 alone, Strategy raised an additional $584 million to further bolster its Bitcoin purchases.
Japanese firm Metaplanet has followed suit, adopting Bitcoin as its primary treasury reserve asset and issuing bonds to finance its purchases. By April 2025, the company held over 4,500 BTC with plans to increase its holdings to 10,000 BTC by year-end, according to Bitcoin Magazine.
Regulatory Uncertainty in China Persists Despite Corporate Moves
Despite DDC's Bitcoin reserve initiative, its latest SEC filings do not explicitly mention the company's Bitcoin holdings or strategy. The filing only refers to crypto disclosure guidelines set by the Financial Accounting Standards Board issued in late 2023, suggesting a cautious approach to implementation.
China has maintained restrictive policies toward cryptocurrency trading and mining since 2021, when regulators announced a comprehensive ban on crypto transactions. Cointelegraph notes that online reports have speculated China may eventually lift its crypto ban amid growing adoption in Hong Kong and global shifts in cryptocurrency policy.
The regulatory landscape remains complex, with some analysts questioning whether mainland China would reverse its Bitcoin ban despite the fact that it has remained a significant global player in Bitcoin mining even after the prohibition was enacted. According to Coinrank, while the US has pivoted from strict regulation to strategic crypto support with initiatives like a national Bitcoin reserve, China maintains more conservative policies.
Implications for Traditional Finance and Global Economic Trends
The rise of corporate Bitcoin reserves presents both challenges and opportunities for traditional financial institutions. Smart Liquidity Research suggests that Bitcoin's growing role in institutional reserves could lead to greater financial inclusion and stability by providing an alternative financial system that is accessible, transparent, and borderless.
However, integrating Bitcoin into national and corporate reserves requires a complete overhaul of monetary policies and regulatory frameworks, potentially leading to conflicts with traditional financial institutions and central banks worldwide. The decentralized nature of Bitcoin means it operates outside conventional central bank control systems.
Bitcoin reserves may serve as a hedge against inflation and currency devaluation. Franklin Templeton predicts sovereign Bitcoin reserves will grow in 2025, with politicians in Hong Kong and Germany signaling interest in adopting cryptocurrency for financial stability, according to Cointelegraph.
This increasing institutionalization of Bitcoin reflects a broader global trend where digital assets are becoming integral to financial systems. As Davis Wright Tremaine points out, because Bitcoin is a deflationary asset, it can help protect against excessive inflation and stabilize currency values during periods of economic stress.
Related Reading on BTC Peers
Global Bitcoin Policy Index (GBPI)
This comprehensive index evaluates national regulatory frameworks for Bitcoin across 35 countries worldwide. The GBPI reveals that high-performing nations like Switzerland, Singapore, and El Salvador have developed balanced frameworks that address risks while enabling innovation. The index demonstrates that effective Bitcoin policies share common attributes: clear legal classification, proportionate compliance requirements, defined custody standards, and accessible banking services for cryptocurrency companies. This resource provides valuable insights for understanding how different regulatory approaches impact Bitcoin adoption and innovation.
