Nordic and Chinese Companies Join Corporate Bitcoin Treasury Adoption Wave
Swedish health technology company H100 Group AB saw its shares rise 37% on May 22 after purchasing 4.39 Bitcoin for 5 million Norwegian krone ($490,830). The Stockholm-based firm bought Bitcoin at an average price of $111,785 per coin. Bitcoin Magazine reports H100 is Sweden's first publicly listed health tech company to adopt Bitcoin as treasury reserve asset.
The company's stock closed at 1.22 Swedish krona on the Nordic Growth Market, recovering from a 46% decline over the previous two months. CEO Sander Andersen stated values of individual sovereignty in Bitcoin community align with H100's platform for customers. The company provides AI-powered automation and digital health solutions for users seeking proactive wellness approaches.
Chinese EV Retailer Plans 1,000 Bitcoin Acquisition
Nasdaq-listed Chinese electric vehicle retailer Jiuzi Holdings announced board approval to acquire 1,000 Bitcoin over the next year. PR Newswire reports the company will fund purchases through additional stock issuance and cash purchases. CEO Tao Li acknowledged Bitcoin's volatility while expressing confidence the investment will enhance asset structure and profitability.
Jiuzi Holdings shares rose 7.3% to $3.09 on May 22, a modest increase compared to other companies announcing Bitcoin purchases. The company operates 51 franchise stores and one company-owned store selling new energy vehicles in third and fourth-tier Chinese cities. This dual-track funding approach balances capital needs with shareholder interests according to company statements.
Corporate Bitcoin Adoption Accelerates Globally
Corporate Bitcoin treasury adoption continues expanding with 109 public companies now holding the cryptocurrency according to BitcoinTreasuries.NET data. CoinDesk reports Genius Group increased Bitcoin holdings to $35 million while Ming Shing bought $47 million worth. Bitcoin Magazine predicts hundreds of companies will buy Bitcoin within 12-18 months.
Strategy (formerly MicroStrategy) leads corporate adoption with over 447,470 BTC after purchasing 1,070 Bitcoin for $101 million in late December 2024. CTMfile reports Bitcoin in corporate treasuries grew 31% in 2024, reaching 998,374 BTC. New U.S. Financial Accounting Standards Board guidelines allow companies to report crypto holdings at fair market value.
The trend extends beyond technology companies. Bitwise notes S&P 500 companies generate $1.5 trillion in free cash flow, twice the total capital ever invested in Bitcoin. Corporate holdings represent just 4% of Bitcoin supply, suggesting substantial growth potential. Matt Hougan of Bitwise describes corporate adoption as an "overlooked megatrend" with transformative potential.
Market Context and Future Outlook
Bitcoin trades around $110,000 after reaching new all-time highs in May 2025. CNBC reports multiple analysts predict Bitcoin reaching $150,000-$200,000 by year-end. Standard Chartered expects institutional flows to continue at 2024 pace while Matrixport forecasts $160,000 based on ETF demand and macroeconomic trends.
CoinDesk reports Architect Partners predicts 25% of S&P 500 companies will hold Bitcoin by 2030. The firm notes treasury managers may face career risk for not considering Bitcoin given adoption trends. Strategy's Bitcoin approach has generated 2,000% returns since August 2020, outperforming both S&P 500 and Bitcoin itself.
Swedish parliament member Rickard Nordin proposed establishing a national Bitcoin reserve following President Trump's March executive order creating a U.S. strategic reserve. Mitrade reports Nordin suggested Sweden use confiscated assets to accumulate Bitcoin alongside traditional reserves. The proposal reflects growing government interest in cryptocurrency adoption globally.
Nordic blockchain adoption continues expanding with organizations like Nordic Blockchain Association facilitating professional networks. Kaupr reports increasing activity in Swedish crypto markets including Safello exchange operations. H100's announcement positions it among early Nordic corporate Bitcoin adopters, potentially influencing regional treasury strategies.
Related Reading on BTC Peers
Explore the Global Bitcoin Policy Index at BTC Peers to understand worldwide regulatory landscapes for Bitcoin adoption. This comprehensive resource analyzes Bitcoin policies across multiple countries, providing investors and companies valuable insights into regulatory environments affecting corporate treasury decisions and institutional adoption strategies.
