Built for Region: Misyon Bank Draws Global Attention at Money20/20 Europe
Misyon Bank showcases platform-first banking model and regional custody solutions at Europe's premier fintech event
Amsterdam / Istanbul - Türkiye’s first custody-native, platform-based neobank, Misyon Bank, made a strong impact at Money20/20 Europe 2025, presenting its disruptive, non-product, platform-first banking model. The bank positioned itself as a regional power in digital finance by showcasing borderless custody banking solutions, finance supermarkets, crypto platform and treasury services - drawing significant attention from global banks, fintechs, asset managers, and crypto exchanges.
Held annually in Amsterdam, Money20/20 Europe is the continent’s largest and most influential fintech event, hosting over 2,300 companies, including 70% of Europe’s top 20 banks. Among the exhibitors, Misyon Bank stood out with its umbrella-themed booth, reflecting its platform-based model that unites financial institutions and their products under one roof, one ecosystem - powered by a shared path to scale and grow. This approach aligned directly with the event’s central theme: “Beyond Fintech: What Is the Future of Money?”
Throughout the event, Misyon Bank showcased its platforms through real-world use cases, including the region’s first digital custody platform for both securities and digital assets, and Türkiye’s first digital finance superapp that aggregates credit, deposit, fund, bond, and crypto products from banks, fintechs and crypto firms.
The bank held over 50 bilateral meetings with international players across banking, fintech, and digital assets - focused on onboarding new global products to the superapp’s shelves and forming partnerships to expand its custody capacity across the region.
Dr. Önder Halisdemir, CEO of Misyon Bank, stated: “2025 is a breakthrough year for Misyon. We’ve launched the region’s first digital custody platform and a supermarket with products of other banks and fintechs with an e-shopping like experience, and a crypto infrastructure built on global standards. As a non-product bank, our focus is on building platforms that unify the ecosystem - not competing, but connecting. We’re building rails for a cross-border financial network.
Custody banking is one of our core strategic areas, and we gained a strong share of Türkiye’s asset under custody market in just few months. At Money20/20, we introduced this capacity to potential European partners and shared our vision to position Istanbul as the region’s new custody hub.
Strategically located at the crossroads of Europe, the Middle East, and Asia, Istanbul is becoming a financial gravity point, offering unmatched regional access with direct flights to 130 countries and the world’s seventh busiest airport.
We are proud to represent Türkiye on such a prestigious stage. We shared, listened, and got inspired and return with new partnership prospects, growing momentum, and stronger regional presence.”
About Misyon Bank
Misyon Bank has positioned Custody, Crypto and Platform Banking, with a finance supermarket approach, as their core business areas. Operating under the motto "The region's first neobank, built for the new economy," the company launched Türkiye's first unified custody platform for both securities and digital assets: anakasa. They built the first tokenization and crypto asset platform in the country: tokenbull, and are connecting global and local financial products with users on one smart digital platform: myBanka. Misyon Bank delivers tailored payment and treasury solutions for businesses at a regional scale.
For more information: misyon.com, onestop@misyon.com
