My Lovely Planet ($MLC) Joins Hands With Turkish Professional Footballer Hakan Çalhanoğlu to Plant 50 Soccer Fields of Trees
- My Lovely Planet and Hakan unveiled Çalhanoğlu Forest to reforest the affected Kuşadası, Aydın Province.
- Hakan is financing the plantation of 10,000 trees, native to Turkey and covering 50 soccer fields.
- My Lovely Planet has been recognized globally led by Google for its environmentally friendly entertainment efforts.
My Lovely Planet ($MLC), an interactive Web3 game based on the popular Candy Crush Saga, is collaborating with Turkish professional footballer Hakan Çalhanoğlu and his wife Sinem Çalhanoğlu. Through the strategic partnership, My Lovely Planet will facilitate a #PlayForTurkey campaign to launch the Çalhanoğlu Forest, a large-scale reforestation initiative in Turkey.
Hakan Çalhanoğlu
“Football has given me so much, and now I want to give something back, not just to my country, but to the world,” Hakan Çalhanoğlu noted. “With My Lovely Planet, fans can have fun and directly join me in bringing impact while enjoying the game. Together, we can make gaming meaningful.”
How Will My Lovely Planet Facilitate the Çalhanoğlu Forest?
Location of the proposed Çalhanoğlu Forest in Turkey
The Çalhanoğlu Forest in Turkey will involve a massive tree plantation at the forest fire site in Kuşadası, Aydın Province. In order to kickstart the #PlayForTurkey campaign, Çalhanoğlu provided financial support to help in the planting of 10,000 trees at the Çalhanoğlu Forest, thus marking the first phase.
The type of trees to be planted at the Çalhanoğlu Forest will entail only native resilient tree species including Turkish pine alias Pinus brutia, oak, or the Quercus spp, and select fruit trees. The plantation of trees at the Çalhanoğlu Forest will be led on site with the Turkish Tohum Association also known as Tohum Eğitim Kültür ve Doğa Derneği.
Once the 10k trees are planted at the Çalhanoğlu Forest, the second phase, which entails the involvement of My Lovely Planet players and new members from the Hakan fan base, will be engaged. To ensure the project’s long-term success, My Lovely Planet noted that the Çalhanoğlu Forest will be prepared and actively managed by a team of professionals
Top Reasons Why the #PlayForTurkey campaign Will Gain Traction
The #PlayForTurkey campaign will gain traction mainly due to the vast community for the My Lovely Planet game and the massive fan base for Çalhanoğlu. Data from the official website shows My Lovely Planet has over 25k monthly active users, who have facilitated the plantation of more than 380k trees.
Source: X
In Madagascar, My Lovely Planet has an agroforestry nursery in partnership with leading environmental NGOs such as Graine de Vie, which has more than 350k trees. The web3 mobile game has an ambition of reaching 100 million players and planting 1 billion trees by 2030 to protect the Earth.
As such, My Lovely Planet has gained notable recognition including by Google’s #WeArePlay campaign, and Ubisoft. The team at My Lovely Planet plans to engage more celebrities around the world to help reforest the world while still engaging in a massive marketing strategy
“We’re building more than a game. We’re building a movement where entertainment fuels real-world action. The Kuşadası project is just the beginning – and partnering with Hakan allows us to inspire millions of fans to make a difference, one download at a time,” Clément Le Bras, Founder and CEO of My Lovely Planet, noted.
