My Lovely Planet Web3 Game Validated By Google’s #WeArePlay Campaign

• My Lovely Planet developed a colorful, financially engaging, and environmentally friendly web3 game that has over 50k Monthly Active Players.
• The My Lovely Planet team has integrated the game with artificial intelligence (AI) to enhance engagement.
• The $MLC token is a deflationary utility altcoin with robust fundamentals.
• MLC price is on the cusp of a major bullish breakout into a parabolic phase of the 2025 crypto bull market.

My Lovely Planet, an eco-friendly web3 game that uses its native ERC token dubbed $MLC to incentivize players, has been recognized by Google’s #WeArePlay campaign. The strategic recognition by Google’s #WeArePlay represents a major milestone for the My Lovely Planet game, which has succeeded in turning the vast global screen-time into a positive environmental change.

According to Clément Le Bras, Founder and CEO of My Lovely Planet, the recognition by Google will play a critical role in its future growth prospects and inspire global reforestation. Furthermore, projects certified by #WeArePlay are posted on Google official social media pages, which magnifies their global reach.

“Mobile gaming is a powerful platform for change. We are honored to be featured in #WeArePlay and hope this recognition inspires a new wave of purpose-driven mobile games focused on sustainability. We’re thrilled to see our story shared with the world through Google Play’s platform. It’s a win not just for us, but for every player who’s helping reforest the planet—one level at a time,” Le Bras noted.

Why My Lovely Planet was Honored By Google’s #WeArePlay

The My Lovely Planet web3 game has become an award winning global movement due to its ability to save the earth and entertain millions of players. Furthermore, My Lovely Planet game uses fundamental and globally recognized color codes including Red, Green, Yellow, and Blue.

The My Lovely Planet game increases the difficulty in each level, with a tree planted in the real world for every 100 levels. As of mid-July 2025, the My Lovely Planet game had facilitated the plantation of more than 380k trees through a strategic partnership with top-tier environmental Non-Governmental Organizations (NGOs) led by  Graine de Vie in Madagascar. 

During the first quarter of 2025, the My Lovely Planet game managed to increase in-game content, and launched token integration with the Play-to-Earn experience. As a result, the My Lovely Planet game managed to be recognized by Google’s #WeArePlay among other strategic partnerships.

In a bid to achieve a target of 100 million global players by the end of 2025, the My Lovely Planet game announced its integration with artificial intelligence (AI). 

“Creating an amazing gaming experience lies in the smallest details. The smoothness of the game, the appealing perfect colours, the feeling each click gives you. It must feel amazingly addictive,” the announcement noted.

Bull Market Pressure on $MLC Grows Exponentially 

The economics of the My Lovely Planet game are centered around its native token dubbed $MLC. The MLC token has a deflationary goal to reach a total supply of 100 million. The MLC token’s deflationary goal combined with its rising demand hints at a major bull market in the near future.

According to market data from TradingView, the MLC/USD pair has been forming a similar fractal pattern year-to-date to the second half of 2024. From a technical analysis standpoint, if MLC price consistently closes above the established falling logarithmic trendline in the daily timeframe, a rally towards $1.4, which coincides with the 1.68 Fibonacci Retracement, will be imminent.