Press Releases

SOFTSWISS Launches Expert Game Sites SEO Guide

John Williams

Sep 26, 2024 — 2 min read

SOFTSWISS, a global tech company with over 15 years of experience, presents a new comprehensive report about SEO audit and optimisation. ‘SEO Audit: The Ultimate Guide’ is set to deliver insights for organically promoting any gaming project.

The promotion of game sites has some restrictions. Apart from using affiliate marketing, adopting a robust system of SEO rules can also help increase the website’s visibility to online search engines.

SOFTSWISS surveyed SEO professionals at the company and researched best practices to present an ebook on game sites’ SEO optimisation. By downloading the SEO Audit Guide, operators gain access to a robust set of comprehensive checklists and ‘to-do’ lists for conducting SEO audits, along with verified improvement tips.

Why is SEO Important?

SEO ensures long-term growth by reducing reliance on paid advertising. Correct website optimisation improves search engine visibility. SEO is also about organic traffic growth as an element of the entire marketing strategy. Attracting traffic to a poorly optimised, unfriendly website can turn into a waste of budget.

A firm SEO basis improves the efficiency of the overall marketing effort. It also increases user trust and makes the site more accessible and user-friendly. This attracts new players and increases conversions, which is key to sustained success in the highly competitive online entertainment industry.

Key Steps to Upgrade Game Sites’ SEO

When reviewing SEO strategy, SOFTSWISS experts suggest following essential elements:

Keyword Check. Keywords should be localised to the language of the target audience. Specific long-tail keywords carry higher intent and, ultimately, are likely to bring more conversions.
On-Page SEO is a basic element of any SEO plan. Its goal is content optimisation and structuring. A well-organised and user-friendly website is essential for both search engines and players.
Off-Page SEO is a crucial tool for enhancing game sites’ reputation across the web. Collaborating with review portals, affiliates, and industry influencers can boost visibility and trust among the target audience. Backlinks from reliable sources will enhance search engine rankings and bring referral traffic to the website.
Technical SEO. The site’s speed, interactivity, and visual stability are of high importance for Google search. These factors also play a vital role in ensuring a positive player experience.
Constant Optimisation. Ongoing review of all the steps above and regular improvement is routine and obvious work. SEO improvement is set to be a lasting process for achieving better and better results.

Pavel Kaplunov, Head of Content Marketing at SOFTSWISS, comments: “Content optimisation, good structuring and user-friendliness – these parts of SEO help to improve a website’s visibility and credibility. Its importance lies in the ability to gain sustainable and cost-effective organic traffic. For highly competitive businesses, like online entertainment projects, effective SEO can be the deciding factor between being discovered by potential players and being overlooked.”

The Game Sites SEO Audit Guide is available for download via the link and provides well-structured, proven insights into SEO optimisation.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for online entertainment. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.