Survey Reveals 50% of Female Crypto Investors Target Wealth Creation
A new Bitpanda survey shared with Cointelegraph reveals that women are increasingly entering the cryptocurrency market with a focus on long-term wealth creation. According to the findings, 50% of female crypto investors prioritize long-term financial growth, with 49% holding digital assets for up to five years.
The survey of 1,400 investors shows that women tend to prefer lower-risk assets, with Bitcoin being the most popular choice. Thirty percent of female respondents selected Bitcoin as their first digital asset investment compared to 24% of men. More than 54% of all surveyed investors made their first investments in Bitcoin or Ether.
This trend aligns with corporate adoption as well. Brazilian fintech Méliuz recently invested $4.1 million in Bitcoin, purchasing 45.72 BTC at an average price of $90,926. Their new treasury policy allows allocation of up to 10% of cash holdings to Bitcoin, with the company seeking "long-term" returns from this approach.
Women are building more diverse portfolios and focusing on long-term wealth rather than chasing quick profits, according to Gracy Chen, CEO of Bitget cryptocurrency exchange. This measured approach brings valuable stability to the crypto ecosystem through investors who understand technological fundamentals.
Chen noted that women typically adopt a "sit on their hands" investment style. Citing a Charles Stanley study, she pointed out that while men made 13 trades annually on average, women executed only 9, demonstrating greater patience in volatile markets.
Nkiru Uwaje, co-founder of blockchain liquidity platform Mansa, believes this reflects a fundamental difference in investment psychology between genders. "Women approach investing differently as part of a broader wealth-building strategy. When we invest in Bitcoin, we often consider its place within a diversified portfolio rather than viewing it in isolation."
Despite growing participation, challenges persist for women entering the crypto space:
- 81% of female respondents admitted to being inexperienced investors
- 24% cited lack of investment knowledge as their biggest challenge
- 41% pointed to financial constraints as a barrier
The survey comes as Bitpanda reports steady growth among female users. Women who began investing in January 2024 have seen an average increase of 8.1% in their investments over the past year. However, Chen noted that women still account for just 26% of all crypto holders.
To address this gap, organizations like Women in Ethereum Protocol (WiEP) are working to provide education, guidance, and structured support for women entering the crypto space. "Women need proper education, clear guidance, and support, starting with small investment amounts," WiEP representatives told Cointelegraph.
