Pantone' Color of the Year' Gets the NFT Treatment

Pantone' Color of the Year' Gets the NFT Treatment
Photo by Mika Baumeister / Unsplash

Yesterday, Tezos self-styled itself as the green blockchain due to proof-of-stake bona fides, yet the blockchain company is embracing a very different color today— "Very Peri Blue."

Pantone announced on Wednesday that the periwinkle vibe had won its esteemed Pantone Color Of The Year 2022 award. Pantone revealed why the color was deemed worthy of the award in a statement made available on its website. Part of the statement read, "A timeless and enduring blue hue, PANTONE 19-4052 Classic Blue is elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking PANTONE 19-4052 Classic Blue highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era."

However, in a fashion very much in tune with 2021, Pantone, the developers of the modern color matching system, will be releasing the color via a collection of Non-Fungible Tokens hosted on the Tezos blockchain. The collection will feature a series of NFTs made by an artist who goes by the moniker 'Polygon1993', with each piece of artwork featuring the color.

Pantone explained in a press release that it decided to host the NFTs on Tezos blockchain because it had shown itself to be a "fast, secure, and an energy-efficient network."

"Creating a new color for the first time in the history of our Pantone Color of the Year educational color program reflects the global innovation and transformation taking place," Laurie Pressman, vice president of the Pantone Color Institute, further said in the release.

Tezos had earlier dominated the news when gaming giants Ubisoft chose the blockchain to host their debut NFT project, Ubisoft Quartz. In addition, Ubisoft announced that it would premier in-game NFTs into its latest offering, Tom Clancy: Ghost Recon. The news sent the stock prices of XTZ, the parent company of the blockchain, flying.

Related: Game titan Ubisoft to bring NFTs to in-game items this week

From inside information supplied by a Tezos representative, it is expected that while Very Peri Blue is Pantone's first foray into NFTs, it's highly unlikely to be its last as further NFT plans are already in the works.

2021 has indeed been a year of the NFTs. This year has seen unprecedented acceptance levels from individuals, corporations, industries, and sectors. It is hoped that this can go on even to surpass expectations as the years wind up.

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