World Liberty Financial Targets $1.5 Billion Public Listing Amid Treasury Company Boom
World Liberty Financial is exploring plans to establish a publicly traded company that would hold its WLFI tokens, targeting approximately $1.5 billion in fundraising. According to Cointelegraph, the Trump family-backed crypto venture has approached major technology and cryptocurrency investors for the initiative.
The deal structure remains under development, but discussions are progressing rapidly among potential backers. The proposed treasury vehicle would join the growing wave of digital asset treasury companies that hold cryptocurrency reserves on their balance sheets. These firms have raised an estimated $79 billion in 2025 for Bitcoin purchases alone, according to the report.
World Liberty Financial has already raised about $550 million through two public token sales this year. The platform positions itself as a DeFi and stablecoin operation aiming to challenge traditional finance systems. High-profile investors include Tron founder Justin Sun, who contributed $30 million for 2 billion tokens, and Web3Port, which invested $10 million in January. President Trump disclosed earning $57.4 million from his stake in the venture, holding 15.75 billion WLFI governance tokens according to his 2025 public financial disclosure.
Why This Move Captures Market Attention
The World Liberty treasury strategy represents a significant evolution in how crypto companies access traditional capital markets. The WLFI token was initially designed as non-transferable and limited to governance voting rights. However, a successful governance proposal in July 2025 approved making WLFI publicly tradable, opening new liquidity pathways for early investors.
This transformation comes as digital asset treasury strategies gain mainstream acceptance. We recently reported that corporate cryptocurrency treasury firms have accumulated approximately $100 billion worth of digital assets, according to Galaxy Research data released in 2025. The milestone reflects growing institutional confidence in digital currencies as legitimate reserve assets.
The proposed $1.5 billion target would position World Liberty among the larger treasury operations in the crypto space. Bloomberg confirmed that major investors from technology and crypto sectors have been contacted for the venture. The company's connection to President Trump adds political dimension to the treasury strategy, potentially attracting investors seeking exposure to both cryptocurrency trends and political developments.
World Liberty has also expanded beyond governance tokens. The company launched USD1, a dollar-backed stablecoin that reached $2.1 billion in circulation by April 2025, making it the fifth-largest stablecoin by market capitalization. This diversified approach provides multiple revenue streams and reduces dependence on WLFI token performance alone.
Industry Implications And Systemic Concerns
The World Liberty proposal reflects broader transformation in corporate finance, where companies increasingly view digital assets as strategic reserves rather than speculative investments. Digital asset treasury companies now span multiple cryptocurrencies, with firms building treasuries around Bitcoin, Ethereum, Solana, and newer tokens like WLFI.
However, industry experts warn about potential risks from the rapid expansion of crypto treasury strategies. Unchained Crypto reported concerns that these companies could create systemic risks if market conditions deteriorate. The primary worry centers on leverage: many treasury companies fund acquisitions through convertible debt rather than cash flow from operations.
Galaxy Digital researchers noted parallels between current crypto treasury enthusiasm and investment trust speculation in the 1920s. The growth model critically depends on persistent equity premiums above net asset value, driven by continuously rising cryptocurrency prices. If premiums shrink during market downturns, companies could face forced liquidations to meet debt obligations, potentially creating cascading sell-offs across the crypto ecosystem.
The competition among treasury companies also raises questions about sustainable differentiation. Unlike traditional businesses with operational moats, crypto treasury firms largely depend on the same underlying assets and infrastructure. This homogeneity could lead to consolidation as markets mature and investors demand clearer competitive advantages beyond simple asset accumulation strategies.
Despite these concerns, the trend shows no signs of slowing. Companies like Twenty One Capital, backed by Cantor Fitzgerald and Tether, launched with $3.6 billion in Bitcoin holdings, while others pursue similar strategies across different cryptocurrency ecosystems. The success of these initiatives will likely determine whether World Liberty Financial's $1.5 billion treasury company becomes a template for future crypto ventures or a cautionary tale about speculative excess.
