Research, polls, forecasts, and selected facts will always be in demand among journalists and readers. When you do analyses, not only do you get free mentions, but also show off your expertise. When creating a media opportunity based on analysis, the main thing to remember is that the information provided cannot be superficial, approximate, or unreliable. If you're not sure about the numbers, you're better off not disclosing the information.
You can do research on anything, but only, of course, if you can build your brand into this "anything." You can use forecasts as media opportunities. After all, your company has expertise in a certain subject. You might as well share it. For example, you're working on creating a crypto exchange. Ask your boss to provide a forecast
of the exchange rates for popular cryptocurrencies.