AC Milan has inked a partnership deal with MonkeyLeague. As part of the deal, the Solana-based Web3 football game will become the Serie A club's new NFT gaming partner.
The Italian soccer giants announced the partnership over the weekend, stating that MonkeyLeague will create exclusive club-branded wearables and game tournaments, and collaborate on other marketing initiatives, including Rossonieri players testing the game to ensure gameplay is as "realistic and engaging as possible."
“We are thrilled to kick off this partnership with MonkeyLeague, a collaboration that allows us to strengthen our positioning in the field of digital innovation,” said Casper Stylsvig, AC Milan’s chief revenue officer. He added:
We are particularly proud to be the first football club to partner with MonkeyLeague, bringing this game to our supporters around the world and offering them a new innovative way to engage with their favorite team.
Built on the Solana blockchain, MonkeyLeague is a strategy-based football game that allows players to build and manage teams of at least six MonkeyPlayer NFT characters to compete against other real players. The game’s economy is fueled by its native MonkeyBucks ($MBS) token – currently valued at $0.08 as of press time.
To set the partnership in motion, MonkeyLeague will launch a collection of AC Milan game assets, with the first drop scheduled to happen on October 6. Assets like characters, stadiums, and skins will be released via auction on Magic Eden. Furthermore, users will be able to generate Milan-branded assets through MonkeyLeague’s in-game breeding process.
Commenting on the deal, Oren Langberg, MonkeyLeague’s head of marketing and partnerships, said:
Partnering with champions like AC Milan, an absolute iconic club throughout football’s history, is another testament to what we are building and where we are headed as a game and game studio. It also represents a key step in our plans to bridge the Web 2.0 and Web 3.0 worlds.