The announcement was made on December 26 by the owner of Bigger Entertainment, Steven Cooper, who describes the firm as "the first crypto record label" during their annual "A Very Merry Shiba Christmas Party" stream. A total of 239 million SHIB worth $9,211 was burned during the course of the event. This was not the first of such SHIB burning events by Bigger Entertainment. The firm had previously burned over 400 million SHIB following its SHIB Burner playlist's release during its Shiba Burn Party.
In their bid to generate over 10,000 NFTs for the program, Bigger Entertainment has reached out to all Shiba Inu NFT designers and artists to donate to them NFTs. However, Mr. Cooper noted the need for community assistance because the firm can only burn so much with the support of members of the community.
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The list of upcoming SHIB Burns includes the following:
· NFT Madness (March Madness Event), between March 13-April 4, 2022
· The Valentine's Day Campaign (a special SHIB Lovers Merch Drop), between January 14 to February 14, 2022
· The SHIB Superburn (a Superbowl Event), February 7 to February 13, 2022
The CEO expounded on each of the events in the course of the stream and stated that of the three programs, the NFT Madness is the largest and believes the firm will be able to burn between 5 to 10 billion SHIB coins if they "work together on this." He also noted that Valentine's Day Campaign would only take place during the course of the listed dates, and the company intends to burn a large amount of SHIB. The SHIB Superburn will pit owners of SHIB against each other in the course of the Superbowl Week. The event will feature SHIB customized jerseys bearing tags such as Team Holders, Team Burner, and a personalized custom Game Day Playlist.