Bitcoin Overtakes Amazon to Claim Fifth Place in Global Asset Rankings
Bitcoin reached a new all-time high of $122,600 on Monday, pushing its market capitalization above $2.4 trillion and surpassing Amazon's $2.3 trillion valuation. According to Cointelegraph, the cryptocurrency now ranks as the world's fifth-largest asset by market cap. The milestone places Bitcoin ahead of major companies including Silver ($2.2 trillion) and Alphabet ($2.19 trillion).
The achievement brings Bitcoin within $730 million of Apple's market valuation. Bitcoin's price surged nearly 13% over the past week, continuing a rally that has seen sustained institutional interest. Over 265 companies now hold Bitcoin on their balance sheets, more than doubling from 124 companies just weeks ago.
A total of 3.5 million Bitcoin is held in company treasuries. Public companies control 853,000 BTC (4% of total supply), while spot Bitcoin exchange-traded funds hold over 1.4 million BTC (6.6% of supply). US spot Bitcoin ETFs recorded seven consecutive days of positive inflows, adding over $1 billion on Friday alone.
ETF Inflows Drive Institutional Confidence
Bitcoin ETFs have emerged as the primary driver of institutional demand in 2025. BlackRock's iShares Bitcoin Trust (IBIT) reached a record $83 billion in assets under management, tripling in value within 200 trading days. This performance outpaced the gold ETF (GLD), which required over 15 years to achieve similar growth.
The institutional adoption wave extends beyond ETFs. We previously reported that fifteen US states have begun establishing government-owned Bitcoin reserves, following President Trump's executive order to explore creating a national cryptocurrency stockpile. Pennsylvania led this initiative by introducing the first state-level Bitcoin reserve bill in November 2024.
Corporate treasury strategies are increasingly incorporating Bitcoin holdings. According to CNBC, spot Bitcoin ETF net inflows have totaled $14.4 billion through July 2025. Despite billions in inflows, Bitcoin's price volatility reflects ongoing shifts in whale behavior patterns as institutional buyers replace traditional retail-focused trading dynamics.
Broader Market Impact and Competitive Landscape
Bitcoin's ascension to fifth place among global assets represents a fundamental shift in how digital currencies compete with traditional financial instruments. The cryptocurrency now trades alongside tech giants and commodities, positioning it as a legitimate store of value rather than speculative investment. This transition affects traditional finance institutions that previously avoided cryptocurrency exposure.
The rise creates pressure on competing asset classes. Silver and other precious metals face reduced investor allocation as Bitcoin establishes itself as "digital gold." Technology companies like Amazon, which Bitcoin just surpassed, must now contend with a decentralized asset that operates without traditional corporate governance structures or geographic limitations.
Market analysts note that Bitcoin's fixed supply cap of 21 million coins creates scarcity dynamics unlike publicly traded companies. TechNext24 reports that 93% of Bitcoin holders remain in profit, with the asset maintaining 64% dominance of the total cryptocurrency market. However, sustained institutional adoption will prove essential for maintaining momentum amid continued volatility concerns from traditional market participants.
