In a bid to reward some of its most loyal users, Reddit is airdropping free NFTs.
The popular online discussion platform recently announced that it would be launching a new Collectibles Avatar marketplace. Last week, a member of the platform’s administrative unit revealed that the company would launch a new series of NFT avatars based on its Snoo character.
According to the announcement, the platform intends to give some of the tokens away for free to its hardcore users.
An airdrop is regarded as a process by which tokens are sent to specific crypto wallets, mostly as a reward for using a certain protocol, owning an NFT, or other set criteria.
The free NFT avatars will be available only to consistent users who have accumulated a considerable amount of what the Reddit community refers to as karma points, a score that represents their contributions on the platform. The post further revealed that The NFTs will be awarded on a user-by-user basis and are not limited to certain discussion communities.
Reddit’s NFTs, dubbed “Collectible Avatars,” are minted on Ethereum’s energy-efficient scaling network Polygon.
The popular online discussion platform is rolling out the free avatars in four styles – Aww Friends, Drip Squad, Meme Team, and The Singularity.
Apart from the free airdrop, other NFT avatars are up for sale on the platform, with prices ranging from $9.99 to $99.99 apiece, based on the current selection.
So far, the Reddit community has refrained from using the “NFT” terminology with the Collectible Avatars program, echoing similar sentiments from other well-known brands like Coca-Cola and 100 Thieves.
However, the firm used the terminology while marketing its previously released limited series Ethereum-based CryptoSnoos NFTs.
Reddit has been exploring the blockchain space in several ways. It initially rolled out a tokenized “Community Points” initiative in late 2019 and has been experimenting with various scaling platforms since then. It eventually settled with Arbitrum, an Ethereum scaling network from Offchain Labs, and this month, rolled out the initiative on the mainnet via the new Arbitrum Nova chain designed for social and gaming apps.
The tokenized Community Points can be used within other Web3 apps, and Reddit plans to introduce them to more of its communities in time. For the time being, only the r/CryptoCurrency and r/FortNiteBR communities offer the crypto reward tokens called Moons and Bricks, respectively.