Promoting a cryptocurrency or blockchain project is possible through multiple tools. one reliable option is Telegram crypto groups. They are widely accessible and easy to get into, assuming one plays their cards right.
Don't Underestimate Telegram Crypto Groups
A significant portion of all cryptocurrency and blockchain discussions take place on Telegram. The popular social messaging platform provides a lot of functionality to engage in a conversation with like-minded individuals. Creating a chat group is straightforward and free. Following this approach yields a lot of opportunities for users and projects alike.
Projects and teams can make their channel with ease. It is an option to explore if one posts regular updates or issues new content continually. It is also an excellent way to bond with community members or potential investors. To set up a channel, all one needs is a Telegram account. Setting that up requires a mobile phone number in any country.
An extra benefit of using Telegram crypto groups is how they have high user limits. This allows for inviting thousands of people with ease. It is a great solution to broadcast news, updates, and advertisements.
Identifying the Different Roles
Any Telegram crypto group will stand or fall based on how the users behave. Several user roles exist, and it is crucial to find the correct balance between all of them. That is often easier said than done, however. The essential functions are:
- Spectators: Users who join a channel without any interaction.
- Contributors: Active users leveraging their experience to help answer questions or post updates.
- Speculators: Users who are in the group for their own benefit, often by providing trading advice.
Striking a healthy balance between these types of actors will determine the future success of Telegram crypto groups. Some channels are more active than others, making it easier to grow the community.
Creating and Promoting a new Group
Projects opting to create their Telegram group have a lot of work to do. Although Telegram makes it easy to create a group, promoting it is manual labor. There is no "index of groups" for users to explore. Teams have to create and share the link to their group. It can prove challenging to promote this group at first, simply because it is new and may not have any members.
In the Telegram app, there is a search bar to enter queries. When searching for "Bitcoin" in this bar, some intriguing results will pop up. Not all of them pertain to what a user is looking for. Moreover, there is no "filtering" system, as channels are displayed seemingly at random. It adds another hurdle to new channels trying to attract more users. Their visibility will never be optimal without manual promotion.
Before creating a new Telegram group, teams have to ask themselves the following:
- What is the ultimate goal of this channel?
- Why would anyone join this channel over using other means to engage with the project?
- Will anyone actively manage community engagement?
- Do we need influencers or incentives to attract people?
- Are there better third-party alternatives?
Once all of the questions receive a satisfactory answer, it is time to get into action. Setting up and promoting the new group is only part of the struggle. Sometimes, it is better to rely on third-party services for this specific purpose. Several companies specialize in growing Telegram crypto groups through a variety of means.
Regardless of how one wants to promote a blockchain or cryptocurrency project, there will be a cost. Whether it is time or money, there is no "free lunch" for anyone in this industry. Leveraging existing Telegram crypto groups can prove worthwhile, especially if a team is looking to raise funding or expand its market position.
That doesn't mean creating a group oneself and promoting it won't work. It takes significantly more time and effort to achieve any form of success. Projects seeking quick results may want to opt for the existing Telegram trading groups first and foremost.