MGA Entertainment and Ioconic launch LOL Surprise NFT platform in 20,000 Retail Stores Globally

MGA Entertainment and Ioconic launch LOL Surprise NFT platform in 20,000 Retail Stores Globally
Photo by Kinson Leung / Unsplash

According to toy producer MGA entertainment, the first nonfungible token (NFT)-based cards for the LOL Surprise trading card game are now available for purchase. In September, the company announced cooperation with digital asset consultancy firm, Ioconic to bring the $25 billion LOL Surprise brand into the NFT ecosystem.

According to the statement released, ten million actual packs of the card game, each comprising 50 million individual cards, would be sent to global shops by the end of the year. In addition, collectors of LOL Surprise will receive a QR code that may be scanned at the Play LOL Surprise portal to redeem online rewards. Digital trading cards, tokens, NFTs, or a digital duplicate of their real item are among the rewards. In addition, users can browse their collection in their LOL Surprise Art Gallery when new collections become available through limited drops and purchase extra NFTs in the LOL Art Shop.

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According to Jamie Lewis, the CEO of Ioconic, "The collectibles will be sold in 20,000 stores across the globe including Walmart, Target, and Walgreens in the United States and Tesco, Asda, Smyths, and Amazon in Europe." In addition, the Polygon blockchain will power all transactions, and Forte will include blockchain technology in its games. Forte, a firm based in the United States that provides blockchain solutions to game publishers, raised $725 million in a Series B financing.

The actual LOL Surprise dolls were initially released in 2016, and market researcher the NPD Group has ranked them as the number one toy property every year after that. MGA Entertainment also owns the Bratz and Rainbow High franchises. According to Polygon Co-Founder,

"Polygon is more than enthusiastic about supporting the fastest growing global toy-brand with the belief that the LOL Surprise NFTs will be a unique technique to boost fan involvement."

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