Multiple Grammy Nominee Leon “Roccstar” Youngblood Launches New NFT Collection
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Multiple Grammy Nominee Leon “Roccstar” Youngblood Launches New NFT Collection

John Williams
John Williams

A number of well-known celebrities have lent their support to a new collection of digital art Non-Fungible Tokens (NFTs). The ‘Roaring Roccstars’ collection is to be minted on December 14th, 2021 with a total mint size of 5,000 NFTs at a mint price of 0.11 ETH. The collection will focus on building out metaverse concerts and events exclusively for its holders, and plans to acquire land in a metaverse platform such as Sandbox or Decentraland.

The collection has been endorsed (so far) by a total of 6 celebrities:

  1. Leon ‘Roccstar’ - Entrepreneur, producer, songwriter, and rapper. Roccstar has produced songs for Chris Brown, Post Malone, Usher, Rita Ora, J.Lo, Fergie, Prince Royce, Kendrick Lamar, etc. Star of VH1’s Love and Hip Hop.
  2. Austin Mahone - Singer and songwriter with a focus on R&B, pop.
  3. Prince Royce - Singer and songwriter with a focus on R&B, Latin pop.
  4. Tyron Twood Woodley (Twooooley) - UFC fighter, actor, and stuntman.
  5. Flo Rida - Singer and songwriter with a focus on R&B, pop
  6. Ne-Yo - American singer, songwriter, record producer, actor, dancer, and television judge.

The Roaring Roccstar NFT collection consists of digital art representing various artists in different fields: RNB, Hip Hop, NBA, Film, Boxing, UFC, Music, etc. The images of the NFTs are of the lions and tiger cubs of the jungle, meant to represent the budding stars in various fields. Those holding the NFTs will gain exclusive access to certain events. The project will acquire land in the Metaverse and host events there, such as concerts, games, and contests.

The music contests in the Metaverse will be hosted by the collection owner, Leon “Roccstar” Youngblood is a multi platinum multi Grammy nominated producer and writer for some of the biggest artists on the planet, such as chris brown, Jlo, and post Malone.

He is also the owner of the Genesis Roaring Roccstar collection that is available on OpenSea, one of the biggest platforms for the buying and selling of NFTs. The Genesis Roccstar collection consists of over 100 NFTs (21 remaining) at a floor price of 12 ETH. This price is high for regular investors (as opposed to celebrities), though resale is expected to be easier and cheaper with NFTs as compared to other marketplaces.

There could also be an ‘urgency’ factor to increase this price in a rapid time frame. People eager to attend a concert may pay a premium for an NFT to gain access, especially where celebrities are involved. More celebrities are expected to take part in the Roaring Roccstar collection as the project progresses.

Each picture will have unique characteristics setting them apart from other NFTs - so they are unique in appearance as well as their technical specification as NFTs. The digital art was created by Carlos Dattoli, possibly the most prominent digital artist in the NFT ecosystem. He has produced art for a number of NFT projects and has done amazing character work on Marvel, DC, Star Wars, Power Rangers, XM Studios, Hasbro, ACME Archives, among others.

Celebrity endorsement of NFTs is expected to further bolster the industry and increase adoption.  While the collection is aimed at ‘Budding Stars’, the celebrities who have endorsed it thus far are well established and highly recognized as experts in their respective fields.

On top of the new Roaring Roccstars NFT collection, Leon had already been a successful entrepreneur. He is the president of “Valiant Eagle,” which is a publicly-traded investment firm. The company’s goals are to help push advancements in digital entertainment. Their reach includes many different forms of media, including sports, music, and social media on the internet and on television.

Today’s youth understands that technology and the Metaverse are the future. Through his ventures, Roccstar is planning to capture that momentum and channel it into better and more powerful avenues.