On Thursday, 9thDecember 2021, Pepsi launched its very first NFT collection, entering the block chain space in a grand style. This collection features the 1893 generative non-fungible tokens significant of the year Pepsi cola was founded – 1893. The wallet waitlist started by 12:00 PM EST on Friday, 10th of December 2021. The individuals that get approval will have access to minting the tokens on Tuesday, 14th of December 2021 starting from 12:30 PM (EST). As a bonus, these individuals would mint the NFTs without the usual Ethereum gas fees.
The Collection was tagged the Pepsi mic drop and it was launched on the Ethereum block chain. According to Pepsi, the aim is to create a community of NFT holders with tokens that feature some of the most popular Pepsi designs over the years.
Some notable classics that featured in the NFT drop include Crystal Pepsi, Black Pepsi zero sugar, blue Pepsi, Silver diet Pepsi and many others. The collection was created with the help of block Chain Company called Vaynernft and it is hosted on micdrop.pepsi.com.
According to Pepsi’s statement, each NFT in the collection represents a unique part of the brands story, growth, struggle and most importantly, the brands interest in music. They also stated that the tokens have exclusive traits that are generated randomly by algorithm. That way, each NFT holder has a token that tells the story of the brand from a unique perspective.
Pepsi was founded and developed in 1893 by Caleb Bradham as the Brad’s drink. Later in the year 1898, it rebranded and became Pepsi. Ever since then, the company has evolved in its branding to become one of the biggest companies that exist globally.
Meanwhile, other drink brands like Budweiser, Coca-Cola have made their move into the NFT space earlier. Pepsi claimed the microphone collection also represents how accessible the Pepsi NFT space is and will grow to be.