News

PSV Eindhoven becomes first European football club to accept sponsorship payout in Bitcoin

John Williams

Aug 18, 2021 — 1 min read

Dutch football club PSV Eindhoven has become the first European football club to have its entire sponsorship paid in Bitcoin after signing a unique partnership with Anycoin Direct.

The partnership, which was announced via the team’s official blog, will last for two seasons and is worth around $480,000 (400,000 Euros) per year.

With sights set on the future, PSV decided to use the service of Anycoin Direct in a unique way. The entire sponsorship amount will be paid in Bitcoin.

PSV made its first entry into the crypto space in April 2021, when it sold an NFT collection honoring its 1988 European Cup win.

Commenting on the latest deal, the Commercial Director Frank Janssen said:

The possibilities and the future that the world of cryptocurrency offers is very promising. As a club in the heart of the Brainport region, we are always innovating; cryptocurrency fits well into this picture.

Both the club and the company operate out of Brainport, which is considered as one of Europe's leading regions for technology development.

Cryptocurrencies are actively gaining ground in the sports industry. Just last week, Argentine soccer superstar Lionel Messi received cryptos as part of his welcome package and bonuses to Paris Saint-Germain.

XRP News: Investors Flock to XRPTurbo ($XRT)—Ripple's Next Big Altcoin Opportunity?

The XRP ecosystem has recently seen major price swings and growing investor excitement amid positive developments in Ripple’s SEC lawsuit. Yet, amidst this optimism, a new player on Ripple’s blockchain is swiftly capturing investor attention: XRPTurbo ($XRT). With its ongoing presale already raising over 100,000 XRP in

44th Reason For National Bitcoin Reserve: Experience With Decentralized Assets Guides Central Bank Innovations

Nations that hold Bitcoin in their reserves gain practical experience with decentralized assets that directly informs their approach to central bank digital currencies (CBDCs). As central banks worldwide research digital currency options, knowledge of how Bitcoin functions at scale provides real-world data on blockchain performance, security models, and user behavior.

North Carolina Senate Bill Proposes Bitcoin as State Reserve Asset

North Carolina lawmakers have introduced a new bill that would allow the state to invest in Bitcoin as a strategic reserve asset. Senate Bill 327 (SB327), introduced on Tuesday by Republican Senators Todd Johnson, Brad Overcash, and Timothy Moffitt, proposes that the State Treasurer allocate up to 10% of public

House of Doge Bringing Historic Dogecoin Partnership to the Indianapolis 500 - With a Mission to Give Back

Miami, Florida, March 19th, 2025, Chainwire House of Doge, Dogecoin Foundation, IndyCar Driver DeFrancesco, and Rahal Letterman Lanigan Racing Launch Dogecoin Indy 500 Voting and Donation Platform - Letting Fans Make Doge History and Win The Ultimate Collectors Prize Dogecoin Racing, launched by the House of Doge and the Dogecoin

Read more

XRP News: Investors Flock to XRPTurbo ($XRT)—Ripple's Next Big Altcoin Opportunity?

44th Reason For National Bitcoin Reserve: Experience With Decentralized Assets Guides Central Bank Innovations

North Carolina Senate Bill Proposes Bitcoin as State Reserve Asset

House of Doge Bringing Historic Dogecoin Partnership to the Indianapolis 500 - With a Mission to Give Back