RECUR is giving a facelift to the creation, distribution, and sale of NFTs by redesigning how fans communicate with their favorite artists, brands, and communities. This company’s approach enables interoperability for every NFT and eliminates boundaries on fandom for major intellectual properties across entertainment, sports, and character. Ever since the coming into existence of Range Media Partners, there has been a redefinition of representation across the media landscape, with various clients ranging from film, television, music, literature, and activism. Following the partnership between Range and RECUR, Range clients would be able to participate in the quickly-evolving Web3 ecosystem, bringing them closer to their fans and encouraging community engagement.
According to Range CEO, Pete Micelli,
“Recur is building and democratizing some of the most innovative fan experiences in the Web3 ecosystem, and we are thrilled about this partnership. Whether you are an actor, musician, or influencer, the value of engaging one’s community through NFTs is undeniable in the shifting media landscape- and to have access to a thought partner at this level opens up the possibility for creativity across Range’s entire roster, no matter what type of artist they are.”
Some of the Range’s clients that have leveraged the NFT technology to provide unique experiences to their fans in the NFT space include Heavy Metal, PARTYNEXTDOOR, Bobby Hundreds, Walk Off The Earth, and The Disco Biscuits.
The partnership was funded by RECUR’s $50M Series A fundraising round, led by pioneering metaverse investment platform Digital, Defi Alliance, Courtside VC, Volt Capital, Joe Lubin, and Jason Derulo. In addition, RECUR recently partnered with Veritone, an artificial intelligence company, to license Pac-12 video highlights on NFTU, a new marketplace for National Collegiate Athletic Association (NCAA) themed NFTs.