London Project Announces the World's First New Year's Eve restaurant NFT

London Project Announces the World's First New Year's Eve restaurant NFT
Photo by Annie Spratt / Unsplash

As NFTs continue to evolve, The London Project on Dubai's Bluewaters Island is pushing the boundaries of the F&B world by announcing the world's first and only New Year's Eve NFT in collaboration with Cifris, a blockchain technology start-up that enables people to use NFTs for physical and tangible goods. The London Project's New Year's Eve NFT will be live on 16 December at noon for a limited period. After that, it will be available for purchase through using a meta mask wallet.

The NFT is priced at AED 50,000 to commemorate and celebrate the UAE's Jubilee year. It entitles four guests to access the glamorous 'White & Gold' New Year's Eve party on 31 December, which will feature fine cuisine and unlimited Laurent Perrier Champagne, as well as live performances by Jermain Jackman and a breathtaking display of fireworks along Dubai's glittering skyline.

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Additionally, the owner of the NFT will gain VIP access to a private cabin on New Year's Eve, when they and their friends will enjoy a trip to Ain Dubai while drinking Champagne. Furthermore, the NFT holder will get luxury transportation to and from the event, a framed version of the NFT as a souvenir to commemorate the NFT's premiere, and additional surprise gifts during the evening.

In the words of Stephen Valentino, co-founder and CEO of The London Project,

"We're happy to be partnering with Cifris to open the first-ever restaurant New Year's Eve NFT. As the digital sector continues to evolve, it feels appropriate to move into 2022 utilizing the new world's method of payment, and it's wonderful to be one of the first restaurants in Dubai to do so,"

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Additionally, Abyan Sheikh Fasciolo, co-founder of Cifris, commented on the partnership:

"NFT was the most searched term in 2021, and this is only the beginning. In 2022, we'll begin to see NFTs integrated into everyday objects, and we're thrilled to be teaming with The London Project to offer a first-of-its-kind NFT sale, where the future meets the present."

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