Warner Bros. rolls out hybrid trading cards with redeemable NFTs
American entertainment franchise Warner Bros. is working on the world's first-ever hybrid collection of DC cards in collaboration with card and board company Cartamundi.
The DC Comics-inspired trading cards, 6 million in total, are packaged with redeemable NFTs and will be priced from $5 to $120. Each card comes with a distinct QR code that links the physical card to its digital equivalent on the Hro app, and buyers will have round-the-clock access to a global marketplace to buy and sell their cards via the app.
Users can also build a collection of rare DC art and movie memorabilia, explore DC content, compete on leaderboards and challenges, and unlock unique rewards and experiences.
The NFTs, which will be minted on Ethereum’s sidechain Immutable X, will feature a host of 155 different characters from the DC comic universe.
A multiverse of DC superheroes and villains can be unlocked by fans, while a limited edition of the cards featuring characters from the new epic action film ‘The Batman’ will also be released.
Pam Lifford, the President of Warner Media Global Brands and Experience said:
Trading cards have been a favorite of fans for decades. Combining that enthusiasm for collecting with a custom NFT is just brilliant, and this program brings the DC brand to fans in a way that’s never been done before […] This platform will provide fans a whole new way to engage with their favorite characters from across the DC Multiverse and even expand their ability to interact with other collectors.